If you ask Aaron Grant how wearable smart glasses have fared on the consumer market over the last decade, he’ll jump to tell you “there have been no hits.”
But that isn’t stopping him from his latest venture: selling wearable smart glasses.
Grant and his fellow co-founders of Waterloo-based North, Matthew Bailey and Stephen Lake, have spent the last four years developing their $1,299, battery-powered Focals glasses so they can receive and send text messages, order Uber rides, display the time and weather and do anything Amazon’s voice-based virtual assistant does — all while looking stylish and accommodating prescriptions between -4 and +2 and 0 to -2.
Source: National Newswatch
Date: October 26th, 2018
1) “It is much better to have a product that at least in the early stages has a small group of people who absolutely love it and use it all the time and get a ton of value from it rather than to throw in every bell and whistle.” This is classic disruptive innovation. How well do you understand Clayton Christensen’s Innovators’ Dilemma framework for understanding disruptive innovation?
2) Why does wearable tech struggle to succeed?