WHAT WOULD IT take for you to give up your car? An all-access pass to a bicycle, maybe, plus some safe lanes to ride in? A smartphone, stocked with apps for cheap ride-hail services? A competent public transit system? A chauffeur, willing to drive you around instead? Lyft, the transportation service provider that has always said its goal is to get more Americans out of their personal cars, would like to find out.

On Wednesday, Lyft announced that it would expand its “Ditch Your Car Challenge,” an attempt to both promote its services—the company makes the whole idea of not owning a car a little easier, goes the argument—and to continue to cast itself as a traffic-busting, city-friendly transportation option.

Source: Wired Magazine

Date: October 1st, 2018

Link (3 free articles per month) : https://www.wired.com/story/lyft-will-pay-ditch-your-car-will-it-work/?CNDID=54197592&mbid=nl_092918_daily_list1_p1

Discussion

1) “A report published by former New York City transportation official Bruce Schaller this summer suggests that Uber and Lyft have added 5.7 billion miles driven across nine US cities in the past six years. ”  Whoops!  Should companies like this consider the so-called “triple bottom line” which includes sustainability and issues to do with the climate and earth?

2) What would it take for you to give up your car?