• Open young techies to the world of game development with the Barbie game developer doll!
• She wears an industry-inspired outfit with graphic decal t-shirt, faded denim pants, a dark green jacket and white sneakers
• Bright red hair and eyeglasses are fashion-forward with techie style!
• Accessories — a laptop, a tablet with picture of a game showing and a headset — expand the career exploration and storytelling fun

Source: Mattel on the Target.com website

Date: May 9th, 2017

Link: http://www.target.com/p/barbie-game-developer-doll/-/A-51901445

Discussion

1) Does this Barbie Game Developer doll aid or hinder the push for women to become more involved in the STEM subjects?

2) Is stereotyping such as “industry-inspired outfit” appropriate or offensive?