Stores are spending lots of time and money trying out new, fancy technologies like touchscreen mirrors in changing rooms and robo-assistants out in the racks to get consumers to buy more. Shoppers couldn’t care less.
Source: Toronto Star
Date: February 23rd, 2017
1) “There’s a disconnect between stores and shoppers over tech. While retailers fawn over the latest glitzy gadget, hoping it’ll catch on as the next big thing, people just want to buy stuff as quickly and easily as possible.” Do you agree or disagree and why?
2) Assuming that shoppers just want stuff as quickly and easily as possible, what technology could be brought to bear to make this happen?