Posted by & filed under Competitive advantage, Consumer Technology, Emerging Technologies, Ethical Issues.

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Messaging app firm Snapchat has announced its first gadget – sunglasses with a built-in camera. The device, which the company is calling Spectacles, will go on sale later this year priced at $130. The glasses will record up to 30 seconds of video at a time.

Source: BBC

Date: September 28th, 2016

Link: http://www.bbc.com/news/technology-37460682

Discussion

1) Why might Snap(chat) succeed with this device whereas Google failed?

2) How important is the price point of the technology, and the features it offers?

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