Posted by & filed under Advertisement, Business Intelligence, Entrepreneurship, Green Tech, Hardware, Internet, WI-Fi, wifi.

Description: ThinkScream’s smart trash can rewards users with 15 minutes of free Wi-Fi for throwing things away.

Source: CNN Money

Date: March 23, 2016


Desai and Agarwal, both 26, invented a trash can that rewards people with 15 minutes of free Wi-Fi every time they throw something away.

The plastic bin (which costs about $1,470) is four-and-a-half feet high with an LED screen. When you throw something in it, the screen flashes a unique code to access 15 minutes of Wi-Fi (which works within a 50 meter radius).

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Questions for discussion:

1. Describe some potential commercial branding tactics that could use this innovation.

2. In what kind of scenarios would technology like this be most efficient?

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