Posted by & filed under business models, Competitive advantage, Entrepreneurship, nano technology.

Description: Imagine doing laundry in a flash — just by hanging your clothes outside.

Source: CNN Money

Date: March 24, 2016

Researchers in Australia say they have found a way to alter fabric so that stains disappear after a few minutes of sun exposure.

They dip the fabric into a special solution that coats it with microscopic copper and silver particles. When hit with light, these particles jump to life and act a bit like bleach.

Questions for discussion:

1. What other uses could be applied by using an innovation such as this?
2. How would today’s leading laundry brands survive if such a nano-material was released to the public market?

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