Posted by & filed under branding, business models, Ecommerce, industry analysis, Personalization, technology.

Description: Imagine walking into a clothing store and having the ability to browse through recommended looks from the designer with the touch of a screen.

Source: CNN Money

Date: February 20, 2015

Fashion designer Rebecca Minkoff is partnering with eBay to introduce touchscreen dressing rooms to her retail stores.

Questions for discussion:

1. What are some benefits that might come from having a touchscreen in dressing rooms for retail stores?

2. Would you be more inclined to shop at a store that incorporate a feature like this? Why or why not?

Leave a Reply

Your email address will not be published. Required fields are marked *