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Description: In order to entice users, apps need to build notification triggers that are thoughtful, interesting and engaging or they risk being uninstalled.

Source: TechCrunch

Date: February 5, 2015


In his famed experiments, Ivan Pavlov trained his dogs to associate mealtime with the ring of a bell. Pavlov found he could elicit an involuntary physical response in his dogs with a simple jingle. Every time his bell rang, the dogs began to salivate. Today, the beeps, buzzes, rings, flags, pushes and pings blasting from our phones prompt a similar response. They are the Pavlovian bell of the 21st century, and they get us to check our tech incessantly. Read the full story

Questions for discussion:

1. Do push notifications give you the urge to check your smartphone, or are you used to simply ignoring them?

2. Have you ever uninstalled an app due to an overwhelming amount of push notifications?

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