Description: Snapchat’s new update eliminates the “Best Friends” feature while introducing a new “Discover” feature.
Source: Tech Crunch
Date: January 29, 2015
Discover is Snapchat’s big new play in the world of media. It’s a special tab in the app powered by content publishers like ESPN, Yahoo, etc., offering daily long-form content with videos, articles and, of course, advertisements. Brands can buy advertisements against these Discover “Editions,” which play every three or four swipes. It’s really not all that bad. It’s what we’ve grown accustomed to. It feels like a magazine that you would read in the future. But with the launch of Discover, one small piece of the app disappeared. Best Friends is gone. Read More
Questions for discussion:
1. Are you a Snapchat user? Did you notice the recent update made to the app?
2. What aspect of Snapchat do you use – the messenger, social network or content discovery?