Posted by & filed under FaceBook, industry analysis, Sentiment Analysis, Social Media, user habits.

Description: When you want to acknowledge a post on Facebook but a “like” seems inappropriate, and a “dislike” button would be too negative.

Source: Mashable

Date: January 25, 2015

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A school friend’s mom passed away last week. He posted the news on Facebook with a short, dignified note, giving brief details of how his mother had died and information about the funeral. Feeling for his loss, I started to write, “So sorry to hear your sad news…” Read More

Questions for discussion:

1. Do you “like” friends’ Facebook posts when wanting to give a sympathetic acknowledgement?

2. Other than a “sympathy” button, what other button options might Facebook want to consider?

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