Posted by & filed under Advertisement, branding, Business Intelligence, business models, Competitive advantage, Hardware.

Description: Improved technology has let the beauty industry take steps forward lately, but it still lacks a clear link to the “smart” features that have disrupted other fields. Has Panasonic found the answer?

Source: Mashable

Date: August 14, 2014

hairdryer

When Panasonic debuted its high-tech hair dryer at the 2014 Consumer Electronics Show in Las Vegas in January alongside facial-recognition TVs, tablets and cameras, the audience had a strong reaction — mostly in the form of laughter and disbelief — that a major tech company would launch a beauty product at such a high-profile tech event. Read the full story.

 

Questions for discussion:

1. Would a “smart” hairdryer be something that would interest you?

2. What other type of features can you think of, that could be added to a hairdryer, that might make it more enticing to consumers?

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