Posted by & filed under branding, Business Intelligence, business models, Competitive advantage, industry analysis, Personalization, Security, smartphones.

Description: The future of the hospitality industry is here, and it’s main focus will be on personalizing the guest experience.

Source: CNN Money

Date: November 5, 2014




Now you can skip the front desk and go straight to your hotel room with a virtual key. Starwood CEO Frits van Paasschen tells Christine Romans why this new technology is easier and safer than traditional keys Watch Video

Questions for discussion:

1. Would you be quick to adopt this type of hotel key system or more on the reluctant side?

2. Do you see this method becoming the norm in the hotel industry eventually?

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