Description: From mobile to social, the rapid adoption of digital technologies, devices and services by consumers is reshaping our entire economy.
Date: April 4, 2014
Shoppers want selection, purchasing options (online or in-store), price competitiveness and excellent online service—throughout the buying process and even post-purchase. And they want it across all digital channels and on all their devices. Read the full story.
Questions for discussion:
1. What software could retailers use to give shoppers a seamless and competitive online shopping experience throughout the buying process?
2. How do you see mobile fitting into the digital strategies of retailers?