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Description: Canadian consumers are expecting more and more from retailers and in order to keep up, retailers must be completely mobile accessible, and tell their easily relate-able brand story through all media channels.

Source: TechVibes

Date: February 27, 2014

PWC

 

Canadian consumers have high demands when it comes to the experience of shopping, according to Total Retail: Customer Expectations Driving the Next Retail Business Model, a new report released by PwC today. Canadians want convenient physical store locations, websites that enable them to find and purchase products, and easy-to-use mobile sites or apps—and retailers need to adapt in order to compete, says PwC. Watch Video

Questions for discussion:

1. What, in your opinion, makes a brand trust worthy?

2. Are you more likely to purchase from a brand that has an easy-to-use mobile app?

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