Posted by & filed under app, Business Intelligence, business models, Competitive advantage, e-payment, Ecommerce, market intelligence, national culture, smartphones.

Description: Mobile Apps are they way of the future for almost all businesses. They encourage impulse purchases and without one, your business may be losing out on  potential sales.

Source: Techvibes

Date: February 6, 2014



How’s your business’s mobile app doing? Don’t have one? Turns out you could be leaving significant money on the table. Customers now make lightning-fast decisions about which hotel to book, which pizza to order, which dentist to call—and, more often than not, they make those decisions from their mobile phones. As Avenue Mobile, a team of app developers in Los Angeles, notes: over a billion people use smartphones in their daily lives. Read Rest of Story

Questions for discussion:

1. What percentage of shopping do you do through mobile apps compared with in-store purchases?

2. Do you find you make impulse purchases more frequently when buying through mobile apps?

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