Description: Rogers is attempting to compete in the video-streaming industry with an on-demand type option of network shows available the day after they are aired.
Date: January 14, 2014
Rogers is reportedly looking at taking a slice of the streaming media pie. In aCartt.ca online trade magazine report, editor-in-chief Greg O’Brien says, “Rogers has spent more than $100 million on content deals to build a robust catalogue of TV shows and movies that subscribers would be able to stream on demand.” Read Rest of Story
Questions for discussion:
1. Do you think the market is big enough to allow for Rogers to compete against giants like Netflix?
2. If you don’t already subscribe with Rogers, would an option like this encourage you to do so?