Description: Tourism in BC has been on the decline for the last 10 years. This new start-up “BackyardBC” hopes to turn things around by offering a one-stop shop for discounted rates on hotels and resorts to locals all over the province.
Date: November 8, 2013
The amount of international visitors to the province of British Columbia has been in steady decline for the last 10 years, causing the tourism industry to take quite a hit. Fortunately, things are slowly picking up again and an innovative approach to tourism created by a Victoria, BC entrepreneur may be helping the upswing. Read Rest of Story.
Questions for discussion:
1. Do you think marketing discounted resort prices to locals of the province is a good way to kick start BC’s tourism industry?
2. Do you think BC hotels and resorts will want to be a part of this campaign? Why or why not?