Description: Whenever you take a flight, TSA requirements insist a safety video to be played before every take off. These videos have been notoriously dull and boring. Virgin American has done the impossible – created a video you’ll really want to watch.
Source: Fast Company
Date: October 30, 2013
Airline safety announcements just got a lot cooler, thanks to Virgin America’s new music video. Using a combination of catchy music, sassy dancers, adorable kids, humor, social media savvy, and even a singing nun, Virgin America has accomplished the impossible: convinced us to listen to airline safety announcements. Watch Video.
Questions for discussion:
1. Would this video make you want to pick Virgin America for your flight over another airline carrier?
2. Does having a safety video like this give you the impression that Virgin America is a trendy company and that the flight itself will echo the same vibe?