Description: Once again AOL is attempting break into the online video market. With a handful of new acquisitions and launches, AOL is hoping for success this time around because online video is one of the strongest draws for people – and it’s a great way to increase engagement time, which translates almost directly into advertising time.

Source: Mashable

Date: October 25, 2013

When one thinks of the major players in online video, YouTube, Netflix, Hulu, Vimeo, perhaps even Amazon first to mind — not AOL. Tim Armstrong, CEO of AOL (pictured, right), and Susan Lyne, the former ABC Entertainment president who was appointed CEO of AOL’s Brand Group in late February (pictured, left), are out to change that — lured no doubt by lucrative forecasts for online video advertising. Read Rest of Story.

Questions for discussion:

1. Do you think AOL will eventually be able to compete with YouTube, Netflix, and the like?

2. In the article Susan Lyne (CEO of AOL’s Brand Group) states that she believes, in the next 5 to 10 years, most video views will come from peer sharing . Do you also believe this to be true? Why or why not?