Description: Blackberry has finally launched its BBM app on Android and iOS platforms. The launch was a success but will it be able to keep up the momentum after the initial interest has worn off?
Date: October 23, 2013
Within 24 hours of releasing BlackBerry Messenger for Google’s Android and Apple’s iOS, Waterloo-based smartphone pioneer BlackBerry says the app was downloaded on the competing platforms more than 10 million times. The launch was among the best single-day openings for any mobile app on any platform, BlackBerry noted. Read Rest of Story.
Questions for discussion:
1. Do you think this launch was too little too late to save the ailing company or will it be a revival for Blackberry?
2. Do you feel it has unique features that can compete against other messaging giants such as Whatsapp?