Description: Microsoft is working on a tracking technology that would extend to mobile devices and gaming consoles, says AdAge. But will the cookie crumble away without a fight? One tech jounalist gives his opinion.
Date: October 10, 2013
Microsoft may be aiming to replace the famous (or infamous) browser cookie with its own brand of tracking technology. The company is reportedly developing a technology that would track user activity not only on the Web but on Windows-based mobile devices and even the Xbox console, according to AdAge. Read Rest of Story.
Questions for discussion:
1. Is this increasingly adaptable tracking system just another advancement in technology or an infringement on personal information?
2. Are you agreeable to the fact that these tracking systems will give you a more personalized online experience or are you happy with the status quo?