Description: Rogers hopes to add online magazine publications to its database available to wireless and cable subscribers. Digital publications also offer an advanced way to track reader trends to entice advertisers.
Source: The Globe and Mail
Date: September 26, 2013
Rogers Media is taking a lesson from its parent company’s cable division, as it bundles all of its magazines into a single digital monthly subscription package that will also include dozens of American titles such as Rolling Stone and The New Yorker. Read Rest of Story.
Questions for discussion:
1. Would this app have a chance of competing for customers’ leisure time against companies like Netflix?
2. Would you buy this app? Why or why not?