Posted by & filed under Competitive advantage, Ecommerce, Google.

Description: Google is contemplating getting into the retail game, taking a similar approach to Apple, in order to gain more traction on their products like the Chromebook Pixel.

Source: TechCrunch

Date: February 21st, 2013

google-storefront

When talking about Apple’s rise from near-bankruptcy to become the most valuable company in the world, people often credit the amazing string of products from the iMac to the iPod to the iPhone to the iPad. And rightfully so. But just as important was another piece of the puzzle that ensured said products would find mainstream appeal and acted as an accelerant for Apple’s success: the Apple Stores. Read Rest of Story

Questions for discussion:

1. How can “Google Play Stores” follow in the success of Apple Stores?

2. Where would be the best locations for Google’s tech store?

 

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