Posted by & filed under Social Media, Twitter.

Description: HMV recently laid off 60 HR representatives including @poppy_powers, the Facebook and Twitter manager. What followed was a live tweeting session of the mass firing.

Source: Forbes 

Date: February 1st, 2013


Yesterday HMV, the beleaguered British entertainment retailer, laid off 190 employees, in an effort to cut costs and right its balance sheet. The company apparently pulled a large group into human resources and gave them the bad news. While this was going on, one employee, Poppy Rose, who had been an HMV community manager and thus had access to the corporate Twitter account, started live tweeting about the layoffs. Read Rest of Story

Questions for discussion:

1. Why did Poppy Rose feel that she should live tweet the firing?

2. How could this effect Poppy Rose’s career?


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