Description: The biggest tech companies are no longer content simply to enhance part of your day. They want to erase the boundaries, do what the other big tech companies are doing and own every waking moment.
Source: nytimes .com
In the old days, you listened to music on your iPod while exercising. During an idle moment at the office you might use Google on your Microsoft Windows PC to search for the latest celebrity implosion. Maybe you would post an update on Facebook. After dinner, you could watch a DVD from Netflix or sink into a new page-turner that had arrived that day from Amazon.
That vision, where every company and every device had its separate role, is so 2011. Read Rest of Story
Questions for discussion:
- This strategy of creating an ecosystem and keep people in that ecosystem, is it a strategy that all tech companies can follow? Why or Why not?
2. Rank the top three ecosystem strategies that you observe in the marketplace? Are these long term sustainable strategies?