Posted by & filed under Digital Policy, Hardware, iPad, iphone, ISPs, revenue model, telecomunications, wireless networks.

Description: Apple’s new iPhone 4S consumes on average twice as much data as the previous iPhone model and even more than iPad tablets due to increasing use of online services like the virtual personal assistant Siri, an industry study showed.


Date: Jan 6, 2012

When Apple rolled out the iPhone 4S in October, its small improvements disappointed many analysts and reviewers, but consumer demand for the device has been strong, and buyers have extensively used their devices.
IPhone 4S users transfer on average three times more data than users of the older iPhone 3G model which was used as the benchmark in a study by telecom network technology firm Arieso.   Read rest of story

Questions for discussion:

  1. What are the Telecoms concerns about the increasing demand from data on these new devices?
  2. A smartphone’s consumption of depends on what variables?

8 Responses to “iPhone 4S devours data twice as fast as previous model”

  1. Brittney Rainforth

    Telecoms concerns from these new devices are that they may not be able to keep up with the increasing demand for service. As the demand for networks increases, it is up to the service provider to make sure that they have a network that is large enough to provide service to all customers.
    A smartphones consumption depends on the amount of usage it’s owner consumes.

  2. Carlin

    The telecom company’s concerns are that the infrastructure for meeting the mobile needs of consumers cannot be developed fast enough because of the exponental growth of data usage each year and the constant introduction of new smartphones and tablets that hog more data to run slicker applications.

    My view is that increasing data usage simply comes with the territory in the tech industry, and the telecom company’s concerns are simply an outcry that they are really busy and can’t keep up fast enough. Inevitably, as phones get more complex, sleeker, and can do more things and store more information, they are going to require more resources, and so market demand dictates that if these telecom companies want to continue profiting, they need to keep increasing their capacties for data and bandwidth usage. They can complain about it, but it is the way of the world right now.

    Regarding a smartphone’s data usage, it depends on a number of factors: How many applications it is running, what kind of applications it is running, where it is connected (and to what network), how much the individual uses the thing, how much the indiviudal’s friends use theirs, etc. On average, data usage has increased just because smartphones are now owned by more people than ever before, even if some of them are much heavier users than others.

  3. M

    Telecoms service providers include Nokia, Ericsson, Alcatel-Lucent networks and these are the certain providers who are having concern about the increasing demand of data from these devices and the problems they are going to run in to. They are running in to congested networks which are going to cause the network to slow down. Customers of wireless companies constantly want to have faster service and quicker and better quality downloads and this is another problem these Telecom service providers face. As the data needed for these devices grows even more as it has been from the 1.6 times higher usage of the iPhone 4 as compared to the 3G version while the 4S is even higher at 3 times the 3G. Just looking at these growing numbers this is going to cause the networks to become more and more congested. The companies may not want to say it but this will ultimately result in a loss of customers if your network is too congested and thus your service is slow. A smartphone’s consumption is dependent on how much the owner is using the phone along with what the owner is using the phone for. Certain applications may require higher data usage than others and again would affect the consumption.

  4. Dennis Zhong

    Online services are one of most important elements for smart phone. Increase the efficiency on data transfer can provide consumers better experience while using online communication service, reading website, and sending email.

    The appearance of Cloud tech required faster speed on online service for IPhone. Other elements on smart phone’s consumption of depends are entertainment, voice command, and outlook, but online services are the major element that makes phone “smart”.

  5. Trevor Armstrong

    Telecom service providers are worried about the increase in data usage taxing their networks. This over taxation of their networks can hurt them, as each user will experience slower transfer (I.E. usage) rates, potentially leading to an outcry from their clientbase. This, ultimately, will result in the provider upgrading their network, or increasing the cost of their service, which will lessen the burden on their network.

    While their concern is understandable, I feel that this increase in data usage comes with the industry these providers are involved in. In order for a cell phone producer, such as apple for example, to have their consumers want to upgrade to the latest and greatest, they need give their customers a reason to do so. This reason constantly evolves the product (and in this cause, apps) to require more bandwidth. As the industry grows, this demand will always increase.

  6. Nichelle

    Telecoms concerns about the increasing data demands are based on the ability to provide and maintain efficient and effective service due to the growing amount of data consumption. Customers usually desire the newest, quickest products on the market and having data consumptions double or triple can over load a network making it difficult to provide these customers with efficient service. Telecom must be able to keep up with these constant consumption changes as the industry itself keep changing.

    I feel the same way as the writer as I am also an iphone 4 user and never felt the need to upgrade my phone to the iphone 4S. But after reading about the increasingly high amount of data consumption, I too am wondering if I may be missing out on something. Of course if I had done further research prior to purchasing my current iphone I would have been aware of the upcoming iphone 4S and may have made a different decision.

    A smartphone’s data consumption can depend on a number of different variables. These can include: 1. the number of phone calls. 2. the different varieties of applications being used or downloaded. 3. applications that may be open but not currently in use. 4. streaming, etc.

  7. Rachael Brown

    Telecoms are concerned with the increased demand from data on new devices such as the iPhone 4S because amplified demand requires increased financial investment. Telecom companies will have to spend more money to provide networks that can supply enough bandwidth for their customers. Wireless operators see the potential of growing revenue from mobile Internet use, and the social media boom. However, many Telco companies realize the network is not capable of handling the expansion of Internet traffic. In the future, Telco companies will have to improve their network capacity to keep up with the rising demand of mobile Internet use.

    The amount of data consumed by a smartphone is directly dependent on how the user uses the phone. For example, the applications used, and the type of data consumption (i.e. watching video streams eats up data like crazy), go hand in hand with how much data the smartphone uses. Now more than ever, people need to be aware of the way they use their smartphone when considering a suitable cellphone plan. If the consumer is constantly browsing the Internet and watching steamed videos, the type data plan a Telco company provides is vital. These days, many cellphone users spend upwards of $80 a month on their cellphone plan.

  8. Megan H

    With the wireless industry rapidly expanding and companies rolling out new and innovative products it was a disappointment to see the improvements made to the iPhone 4s. In Canada, the wireless industry is controlled by the big 3 (Telus, Bell, & Rogers) giving consumers few options for carriers. The major downfall of the industry and lack of competition leaves consumers paying much higher rates for data, airtime and texting. While slow improvements are being made by these companies, the consumers still carry the burden of these higher charges. With the iPhone 4s using data twice as fast as the previous model it comes as no surprise that the cost of data has also increased with the new model, while I barely come close to touching my 1GB data plan, my boyfriend regularly exceeds his included data allotment with his iPhone 4s leaving us paying overage charges on his bill despite us using our phones for the same functions. It is the combination of the high prices of cell phone plans and the increased data usage of the iPhone 4s, that have convinced me to stay with the iPhone 4 and wait for the introduction of the iPhone 5 to the market before I consider upgrading.

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