Description: Groupon is fervently preparing for its most ambitious venture yet: the launch of a new mobile application that the company hopes will change when and how society chooses to eat, shop and play.
Date: March 18, 2011
That’s the beauty of Groupon Now: local businesses have never really had a simple way to manage their perishable inventory, especially labor and food. Why waste those resources during slow periods when you can bring savings-savvy consumers through the doors with a highly targeted Groupon deal?”For merchants, the daily deal is like teeth whitening, and Groupon Now is like brushing your teeth. It can be an everyday thing to keep your business going,” Groupon founder and CEO Andrew Mason told Bloomberg Businessweek in an extensive interview on the new product.
The daily deals company has been on a tear recently — in fact it is the fastest growing company in history — but it faces stiff competition from companies with increasing muscle. Read rest of story
Questions for discussion:
- Does Groupon have a long term competitive advanatge in this market sector?
- What do you see as the biggest strategic threat to Groupon?