Description: Since Apple introduced the iPad last year, publishers have poured millions of dollars into apps in the hopes that the device could revolutionize the industry by changing the way magazines are read and sold to consumers.
Source: Globe and Mail.com
Date: Jan 17 , 2011
“If you look at the Apple store,” said David Carey, president of Hearst Magazines, which offers five publications on the iPad, “the most common reason that people give an app a low rating is that it lacks a subscription option. They want to subscribe, and they don’t like the idea of paying $4.99 a month.”
Subscriptions are another sticking point. A vast majority of magazines available on the iPad must be purchased per copy. Customers cannot subscribe and have it delivered as they can with other publications available on the iPad like The Economist, The Wall Street Journal or The Daily, the News Corp.’s new iPad-only venture that is to begin within the next few weeks. That means if consumers want to receive the magazine regularly, they would have to pay far above normal subscription rates. Read rest of story
Questions for discussion:
- Why is the print industry in such a dire situation ?
- What type of business model would you suggest to the print industry implement that works both for the industry and for the consumer?