Description: Shopping skeptics said people would never buy certain things —shoes, diamond rings, cars — online because they needed to see the products in person. They were wrong. E-commerce companies have found success in all of those fields.
But some purchases still happen mostly offline, including one of the most personal: prescription eyeglasses.
Warby Parker, a New York start-up, thinks it can persuade people to shop online for glasses, with a combination of fashion, low prices, technology and old-fashioned customer service. It seems to be working. In its first year of business, the company sold about 20,000 pairs of glasses; however, it would not disclose financial information.
It joins a new generation of e-commerce companies that is changing online shopping by taking a cue from Zappos.com, the online shoe retailer that emphasizes convenience and customer service, and which was bought by Amazon.com in 2009. Read rest of story
Questions for discussion:
- Do you feel selling glasses online has a good chance of success? Why or Why Not?
- What are the biggest obstacles to success of this venture?
- What products work best for e-commerc and are there any produts that just will not work in the on-line environement?