Description: The battle for total world domination has moved well beyond the computer operating system, and even beyond the computer. The biggest contenders at the moment are Google ), Facebook and Apple.
In the mid 1990s, when Microsoft seemed invincible, company leaders hung posters inside their offices with the letters “TWD” boldly emblazoned on them. When the Justice Department and the European Commission began investigating Microsoft‘s monopolistic tendencies, those signs suddenly disappeared. TWD stood for “Total World Domination.” That’s not something you want to advertise when you’re under government scrutiny.
Fast forward to 2010. The battle for total world domination has moved well beyond the computer operating system, and even beyond the computer. The biggest contenders at the moment are Google Facebook and Apple It’s likely that only one company will emerge as the winner in this high-stakes game, which slices effortlessly through the walls between social networking, corporate collaboration and enterprise communication. Whether it’s one of those three companies or another one altogether is uncertain. Click here for rest of story
Questions for discussion:
- What is the business model that drives the competition between these three companies?
- Do you feel there is only room for one winner in this goal to dominate the advertising industry?
- Which company would you be on winning this race and why?