Description: The News Corporation said on Tuesday that it had gained 105,000 paying customers for the digital versions of The Times and The Sunday Times of London since it started charging for access to their Web sites this summer.
Date: Nov 2, 2010
The company said about half of those additions were regular, active subscribers to the newspapers’ Web sites, iPad application or AmazonKindle edition. The rest were occasional purchasers. Another 100,000 readers have activated free digital accounts that are included in print subscriptions to the papers, the News Corporation said. The company’s initiative has been closely watched among media analysts and advertisers because The Times and Sunday Times are among the first prominent general-interest newspapers to start charging for their digital content. Other newspapers are also moving to introduce paid services as online advertising falls short of publishers’ hopes that it might someday replace dwindling print ad revenue. Click here for rest of story
Questions for discussion:
- Is a subscription revenue model for content viable on the internet?
- Why has this revenue model not succeeded in a large way in the past?
- As an investor, do you feel that the publishing industry has a bright future and would you would want to invest for the long haul?