Posts Tagged: online advertising

How Companies Learn Your Secrets

Posted by & filed under Analytics, branding, Business Intelligence, business models, data analytics, data mining, Data storage, market intelligence, Personalization, revenue model.

Description: Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ” Source:… Read more »

Advertising Companies Fret Over a Digital Talent Gap

Posted by & filed under education, EXAM ARTICLE.

Description: When the Ad:tech advertising technology conference hits New York next week, marketers, advertising agencies and recruiters may spend less time listening to the panelists and more time working the floor to find new employees. Source: www.nytimes.com/ Date: Oct 30, 2011 A talent gap is growing between the skills that many new advertising jobs require… Read more »

F.T.C. Backs Plan to Honor Privacy of Online Users

Posted by & filed under business models, Copyright, Cyberforensics, Digital Policy, Ecommerce, FaceBook, industry analysis, M-commerce, Privacy, Security.

Description: Signaling a sea change in the debate over Internet privacy, the government’s top consumer protection agency on Wednesday advocated a plan that would let consumers choose whether they want their Internet browsing and buying habits monitored. Source: NYTimes.com Date: Dec 1, 2010 Saying that online companies have failed to protect the privacy of Internet… Read more »