Posts Tagged: marketing

Facebook Confirms It Will Acquire Atlas Advertiser Suite

Posted by & filed under FaceBook.

Description: Facebook announced that they will be purchasing Atlas Advertiser Suite, a back-end scaling and measurement to help advertisers “close the loop” and understand how their spend earns them money. Source: TechCrunch Date: February 28th, 2013 After weeks of speculation and leaks, Facebook today announced it will buy the Atlas Advertiser Suite away from Microsoft. The Seattle-based Atlas team will stay… Read more »

How Obama and Romney Are Targeting Americans

Posted by & filed under election, marketing, Obama, Romney, Social Media.

Description: The capabilities of the Internet have given American politicians a more targeted reach than ever before. With an estimated spend of 160 million dollars in digital marketing for the 2012 American Elections, both the democrats and republicans are relying on the ability to target and persuade specific individuals online. Source: FastCompany  Date: October 23, 2012… Read more »