Description: Microsoft is working on a tracking technology that would extend to mobile devices and gaming consoles, says AdAge. But will the cookie crumble away without a fight? One tech jounalist gives his opinion. Source: CNET Date: October 10, 2013 Microsoft may be aiming to replace the famous (or infamous) browser cookie with its own brand… Read more »
Posts Tagged: and Information Security – Ch. 3
Marketer Advising Coke and Microsoft Questions Ethics of Widespread Web Tracking
Description: Following what customers are doing after they leave a digital store on the web is both effortless and commonplace for companies. Unlike in the physical world, it’s hard to notice when you are followed on the web. As the practice expands, some marketers are beginning to doubt whether tracking is the right thing to… Read more »
Leading Titles
Introduction to Information Systems, 3rd Canadian Binder Ready Version Update Edition
R. Kelly Rainer, Casey G. Cegielski, Ingrid Splettstoesser-Hogeterp, Cristobal Sanchez-Rodriguez
ISBN: 978-1-119-13385-8
August 2015, © 2016
CDN $98.95; CDN $114.95