Description: It is good to be the chief executive of a company that’s about to ship 500 million diapers in a single year. Quidsi is trying to outsell Amazon. They are competing in a new way.
Source: Businessweek
Date: 10/10/2010

It is good to be the chief executive of a company that’s about to ship 500 million diapers in a single year. For one thing, you get to drive a golf cart as fast as you want in your new 1,250,000-square-foot warehouse. Click here for rest of story
Questions for discussion:
- How does Quidsi compete using one of Porter’s four generic strategies?
- Do they compete differently in the marketplace than Amazon?
- Where does Quidsi add the most value in their value chain?