Description: A surprising number of people are turning their video production skills and on-screen talents into entrepreneurial ventures, providing a service and managing to make a sizable income at it via YouTube’s Partner Program.
Date: March 17, 2011
The program allows YouTube to share advertising revenue, generated from ads that are overlaid or appear next to the most popular videos, with its most popular and successful video creators. The more the videos are viewed, the more revenue they generate. Although YouTube declined to break down the specific revenue split, it says “the majority” of sales wind up being shared with the video creator.
For some people, the partnership can be big business. YouTube recently said it is running ads on videos more than 3 billion times a week, an increase of 50 per cent over last summer. More than 15,000 partners participate in the program and “hundreds of people,” YouTube says, earn more than $100,000 annually from it.
Some have even abandoned their traditional 9-to-5 jobs in favour of managing their own YouTube brand. Read rest of story
Questions for discussion:
- How effective is the strategy of online promotion in youtube videos ?
- Are their any downsides to embedding online ads into youtube videos?