Posted by & filed under Cloud Computing, Software.

Description: Google just announced, there are over 10 million students, staff, faculty and alumni that are actively using Apps for Education.

Source: The New York Times – Technology

Date: 10/14/2010

Just about four years ago, Google launched¬†Apps for Education – a version of Google’s online productivity tools (including Gmail and Google Docs) that is geared towards K12 schools and colleges. Now, Google just announced, there are over 10 million students, staff, faculty and alumni that are actively using Apps for Education. With the beginning of the new school year, Google must have added about 2 million new users, as the company cited 8 million users until just a few weeks ago. Click for rest of story

Questions for discussion:

  • What is the main attraction of google apps adoption in the educational marketplace?
  • Do you feel that accessing software from the Cloud offers the same service and reliability as having the software installed on a hard drive?
  • Why would an educational institution not adopt a “cloud” strategy for providing software for their campus?

Posted by & filed under Ecommerce, Social Media.

Description: The influence of Social Media in the marketplace

Source: CNN.com Tech

Date: 10/12/2010

CNN) — The internet’s logo snobs won this one.
Gap Inc. on Monday announced it will drop a¬†new version of its logo after thousands of Facebook and Twitter users called for a return to the classic blue box with tall, white letters — a logo the clothing retailer has used for more than 20 years. Click here for story



Questions for discussion:

  • Summarize how social media influenced Gap’s decision?
  • Was one form of social media more influential than the other?
  • What should Gap’s strategy be in relation to using social media to market their brand?