Posted by & filed under Apple, Blackberry, Digital Policy, free speech, Human Resources, IS ethics, Uncategorized.

Description: A new Intel survey on mobile etiquette in the workplace finds user should execute more restraint.

Source: cnn.com

Date: Dec 2, 2011

Questions for discussion:

  1. Do mobile manners at work make a difference for the employee?

2.  Who should set what are the right “mobile manners”?

Posted by & filed under branding, business models, FaceBook.

Description: Facebook has also been working on improving its offerings for advertisers, as it tries to generate enough revenue to justify its alleged $60 billion market value.

Source: www.businessweek.com

Date: Oct 7, 2011

One of the newest moves in this direction is an addition to the Page Insights dashboard, which Facebook provides for brands as a way of seeing all the analytics related to what used to be called their “fan” pages. Along with being able to see the usual “likes” and sharing associated with a page, as well as the demographic and gender breakdown of those who have interacted with it, Facebook now shows something it calls “People Talking About This.” READ REST OF STORY

Questions for discussion:

  1. Why does Facebook not want to use the industry standard metric of “clicks”?

2.  D you feel that Facebook’s claim of their new metric has merit in the advertising industry?

Posted by & filed under Amazon, Copyright, Ecommerce, education, iPad, online education.

Description: Amazon, which got its start selling books online, announced this year that, for the first time, its digital books had outsold paper books. This trend of going digital does not hold true for all books.

Source: www.nytimes com

Date: Nov 23, 2011

Textbooks are gaining, though, as publishers take advantage of the popularity of tablets like the Kindle and iPad, expanding their catalogues and offering products like rental digital books that expire after a semester or two.

The potential for digital growth is leading publishers to experiment with products that stretch the boundaries of traditional textbooks, slowly turning away from static text and images toward a multimedia, intuitive approach, publishers say. READ REST OF STORY

Questions for discussion:

  1. Why have textbooks been so successful in digital market?

2.  What are the long tem consequences for textbooks entering the digital realm? Who are the winners and who are the losers in this trend?

Posted by & filed under Apple, Business Intelligence, industry analysis.

Description: The salesmen who led the companies were smart and eloquent, but “they didn’t know anything about the product.” In the end this can doom a great company, because what consumers want is good products.

Source: www.forbes.com

Date: Nov 23, 2011

What’s interesting is that Steve Jobs lived long enough to show us at  Apple [AAPL], in the period 1997-2011: what would happen if the firm opted to keep playing offense and focus totally on adding value for customers?  The result? The firm makes tons and tons of money. In fact, much more money than the companies that are milking their cash cows and focused on making money. Other companies like Amazon [AMZN], Salesforce [CRM] and Intuit [INTU] have demonstrated the same phenomenon and shown us that it’s something that any firm can learn. It’s not rocket science. It’s called radical management.

Fifty years ago, “milking the cash cow” could go on for many decades. What’s different today is that globalization and the shift in power in the marketplace from buyer to seller is dramatically shortening the life expectancy of firms that are merely milking their cash cows. Half a century ago, the life expectancy of a firm in the Fortune 500 was around 75 years. Now it’s less than 15 years and declining even further.   READ REST OF STORY

Questions for discussion:

  1. What does Jobs think is the reason why tech companies decline over time?

2.  What is Jobs solution to ensure that Apple stays a long term creative company?

Posted by & filed under branding, business models, Ecommerce, industry analysis, Uncategorized.

Description: Groupon has had huge growth and success in the area of marketing businesses.  Is there any downside in using Groupon for small business?

Source: Msnbc.com

Date: November 21/2011

Questions:

  1. Is Groupon something that can benefit all businesses? Why? Or Why not?

2.  What criteria would you use as a business manager in trying to decide to utilize Groupon?

Posted by & filed under Blackberry, Business Intelligence, Digital Policy, EXAM ARTICLE, industry analysis, iPad, iphone, Uncategorized.

Description: Dr. Mitchell led the development of ResolutionMD Mobile, the world’s first smartphone radiology product to win regulatory approval for primary diagnostic use.

Source: globeandmail.com

Date: Nov 16, 2011

For two years, the Mayo Clinic has been using the original desktop version of ResolutionMD to help stroke victims in rural Arizona. As such web-enabled technology comes into wider use, it will change medicine, Dr. Mitchell predicts. Pooling data online will allow physicians to access it cheaply, wherever and whenever they need it – and colleagues on different continents will be able to discuss the same image on their screens.

“You could bring advanced medicine to rural parts of Africa or Asia,” Dr. Mitchell says. “And this is where the power comes. It’s not just in the mobility; it’s in the ability to link this up and get a network effect.” READ REST OF STORY

Questions for discussion:

  1. Mobile health means you’ll soon be able to check vital signs with your smartphone. But would you trust the results? Why? Or Why not?

2.  What is the biggest barrier to adoption of smartphones and tablets?

Posted by & filed under Apple, branding, business models, Ecommerce, iPad, iphone, marketing.

Description: Steven P. Jobs never cared much for selling Apple products to big businesses.  A funny thing happened, though, in the last few years. Big companies started buying Apple products — a lot of them — for their employees.

Source: NYTimes.com

Date: Nov 15, 2011

While corporate technology buyers say Apple does not try to hide the fact that consumers are still its top priority, they note that the company has gotten easier to work with in recent years, adding features to its devices that make them more palatable to business. It also doesn’t hurt that Apple’s new chief executive, Timothy D. Cook, is known to be far more at ease meeting with the C.I.O.’s Mr. Jobs once so memorably disparaged.

“What they’ve done in the past few years is really started thinking in a deeper way what the enterprise needs,” said Rich Adduci, chief information officer of Boston Scientific, a medical device manufacturer that has distributed about 3,000 iPads to its field sales people, and expects to buy 1,500 more by the end of the year.  READ REST OF STORY

Questions for discussion:

  1. Why did the business segment of the tech market never embrace Apple?
  2. What has changed in this segment of the market to make business adopt Apple products into the business segment?

Posted by & filed under business models, Ecommerce, outsourcing.

Description: CNNMoney’s Laurie Segall talks about the latest trend in tech: outsourcing your errands to people looking to make money.

Source: cnn.com

Date: Nov 15, 2011


Questions for discussion:

  1. What is the business model for this type of e-commerce business?
  2. What risks would this type of site have to mitigate to make this a viable business?

Posted by & filed under Apple, EXAM ARTICLE, Google, google music, itunes, M-commerce, marketing.

Description: Google Inc. is entering the online music market almost a decade too late to pose a threat to Apple Inc., the largest seller of songs on the Web.

Source: businessweek.com

Date: Nov 16, 2011

The service, scheduled to be unveiled at a Google event in Los Angeles today, will let users store songs online and listen to tracks on multiple devices, people familiar with the matter said. Apple opened the iTunes store in 2003 and made popular the legal downloading of music from the Internet.

Google’s new challenge to Apple escalates the rivalry between the two companies, already locked in a fight for smartphone users and mobile-advertising customers. The Internet- search giant also faces budding competition from Amazon.com Inc., which has bolstered its music-download and storage service, and Spotify Ltd., whose partnership with Facebook Inc. has buoyed U.S. membership this year.  READ REST OF STORYQuestions for discussion:

  1. Can Google compete with ITunes in this market? Why? Or Why not?

2.  What is the biggest barrier to adoption of Google music in this market that is dominated by itunes?

Posted by & filed under EXAM ARTICLE, marketing, Social Media, Uncategorized.

Description: For years, Coca-Cola has told us that so many parts of life “go better” with the iconic soft drink. You can now add social media to the list as well.

Source: www.usatoday.com/

Date: Nov 8, 2011

Advertising Age this week named Coke its “Marketer of the Year,” citing it as an example of how small and midsize brands also “can use creative stunts and strategic partnerships to get a lot done on a smaller budget.”

On Facebook, Coca-Cola has received more than 35 million “likes,” and Wendy Clark, Coke’s senior vice president of integrated marketing who oversees the social-media effort, says having all those fans respond to Coke is meaningful.

“Fans are twice as likely to consume and 10 times more likely to purchase than non-fans,” she says, in an interview at Coke headquarters here.  READ REST OF STORY

Questions for discussion:

  1. Why is Coke #1 in social media marketing?

2.  Can Coke’s social media strategy be copied by most other organizations?