Feeling litt? Analyzing twitter feeds provides incredibly detailed results

Posted by & filed under marketing, Research, Twitter.

The data available online is staggering. More than 20% of Americans were using Twitter at the time of the study – and each Tweet is timestamped and geocoded, offering precise information on the time and place that particular terms entered conversations. The researcher behind the study, Jack Grieve at the University of Birmingham, UK, analysed more… Read more »

The surprising new strategy of pro-Russia bots

Posted by & filed under bots, Ethical Issues, Fake News, Twitter.

Co-ordinated groups of Twitter bots pushing pro-Russian propaganda have developed an odd but occasionally effective strategy – retweeting messages that the bot-makers disagree with and flooding their enemies with followers. Source: BBC Technology News Date: September 12th, 2017 Link: http://www.bbc.com/news/blogs-trending-41203789 Discussion 1) Thinking of this from a digital marketing perspective, how could you use this methodology to help… Read more »

Microsoft’s A.I. bot turned from average teen to Jew-hating Trump supporter in 12 hours

Posted by & filed under Analytics, Artificial intelligence, microsoft, Social Media, Twitter.

Description: Less than a day after Microsoft unleashed Tay, its experimental A.I., to social networks including Twitter and Kik, the chatbot’s already become a racist jerk you wouldn’t ever want to be friends with. Source: Mashable Date: March 24, 2016 Designed by Microsoft Research to better understand how 18- to 24-year-olds speak, Tay has definitely developed… Read more »

Twitter exodus begins as five top executives depart overnight

Posted by & filed under Social Media, Twitter.

Description: Shakeup comes as new CEO Jack Dorsey tries to make Twitter exciting again. Source: Ars Technica Date: January 27, 2016 Late on Sunday, Twitter CEO Jack Dorsey confirmed that four of the company’s top executives will be departing. Additionally, the head of Vine—Twitter’s short-form video sharing service—is also leaving the company, to rejoin Google. The… Read more »

Twitter Hopes To Appeal To A Younger Crowd With This New Fast-Paced TV Commercial

Posted by & filed under Advertisement, app, market intelligence, marketing, Social Media, Twitter.

Description: This will be the first time Twitter has engaged in a full advertising campaign. Source: TechCrunch Date: October 27, 2015 During Twitter’s Q3 earnings call, CEO Jack Dorsey let us know that the company would be running a new TV commercial during the World Series. As The Verge points out, this commercial was done by the same group… Read more »

I Invented the Twitter Hashtag

Posted by & filed under industry analysis, national culture, Social Media, Twitter, user habits.

Description: Have you every wondered how the hashtag originated? Source: CNN Money Date: January 25, 2015 Silicon Valley insider Chris Messina tells CNNMoney’s Laurie Segall about how he got the idea to use the ‘#’ symbol on Twitter. Questions for discussion: 1. Do you use hashtags on your social media posts? 2. Do you search for… Read more »

Students Not Happy with Government Expecting Them to Work for Free, Launch #MyTimeHasValue

Posted by & filed under blogging, Careers, education, ethics, politics, Sentiment Analysis, social impacts, Social Media, Twitter.

Description: Students are standing up for themselves and proving to the world that their time has worth. Source: Tech Vibes Date: January 16, 2015 Student representatives of the Association of Registered Graphic Designers are issuing a call to the creative community to speak out against speculative work by sharing the message “My Time Has Value.” Read more Questions for Discussion:… Read more »

The World’s Most-Loved Brands on Social Media

Posted by & filed under Analytics, data analytics, Data storage, FaceBook, Sentiment Analysis, Social Media, Twitter, user habits.

Description: 10 companies make the top 10 most-loved brands on social media, according to Hootsuite. Source: TechVibes Date: November 20, 2014     Hootsuite has launched The Love List, a regularly self-updating list of the world’s most-loved brands on social media. The Vancouver-based, billion-dollar social media company uses an algorithm that combines sentiment and mentions to determine whose… Read more »

Is Your Profile Being Bought and Sold on Twitter?

Posted by & filed under business models, Ecommerce, fraud, hackers, industry analysis, Social Media, Twitter.

Description: The market for buying and selling fake Twitter accounts is still on the rise, and here we find out why and how it’s done. Source: Globe&Mail Date: August 23, 2013 Technology editor Shane Dingman explains the Twitter underground economy to Hannah Sung, who was recently hacked. How does being hacked relate to the practice of buying… Read more »

CrunchWeek: Instagram Debuts Messaging, Twitter’s Blocking Debacle, Snapchat Banks $50M

Posted by & filed under app, market intelligence, smartphones, social impacts, Social Media, Twitter, user habits.

Description: Three Tech Crunch Writers get together and discuss the week’s hot tech topics including stories on Twitter, Instagram and Snapchat. Source: Tech Crunch Date: December , 2013 The launch of Instagram’s first ever messaging feature called Instagram Direct and the impressive new usage figures announced by Instagram CEO Kevin Systrom, Twitter changing how its… Read more »