How Obama and Romney Are Targeting Americans

Posted by & filed under election, marketing, Obama, Romney, Social Media.

Description: The capabilities of the Internet have given American politicians a more targeted reach than ever before. With an estimated spend of 160 million dollars in digital marketing for the 2012 American¬†Elections, both the democrats and republicans are relying on the ability to target and persuade specific individuals online. Source: FastCompany¬† Date: October 23, 2012… Read more »

Political Campaigning with Technology

Posted by & filed under Obama, Presidential Campaign 2012, Romney, Social Media.

Description: A look at the way President Obama and Mitt Romney have been utilizing technology. Dan Simon reports. Source: www.cnn.com Date: Sept 5, 2012 Questions for discussion: What are various methods used to campaign digitally in 2012 presidential election? Do you feel that the candidate with the lead in technology will have a distinct advantage… Read more »