Drones Beaming Web Access Are in the Stars for Facebook

Posted by & filed under Advertisement, app, bandwidth, Business Intelligence, Ecommerce, FaceBook, marketing, Social Media, System development, WI-Fi, wireless networks.

Description: A rendering of a Facebook drone, which will weigh less than a small car and have the wingspan of a Boeing 767. Facebook hopes to use about 1,000 drones to connect people to the web. Source: The New York Times Date: February 26, 2015 In classical mythology, Aquila is the eagle carrying Jupiter’s thunderbolts skyward. At Facebook,… Read more »

Minibar Liquor Delivery Startup Acquires Competitor Booze Carriage

Posted by & filed under app, business models, e-payment, industry analysis, market intelligence, marketing, revenue model.

Description: Liquor delivery service Minibar buys out Booze Carriage and now claims to be the largest player in the liquor delivery space in NYC. Source: Tech Crunch Date: March 20, 2015 Minibar, an on-demand liquor-delivery platform operational in 13 cities, has announced the acquisition of one of its biggest competitors, Booze Carriage. The terms of the deal were… Read more »

The Psychology Of Notifications

Posted by & filed under addiction, app, Business Intelligence, business models, industry analysis, marketing, national culture, Personalization, smartphones, social impacts, Social Media, telecomunications, user habits.

Description: In order to entice users, apps need to build notification triggers that are thoughtful, interesting and engaging or they risk being uninstalled. Source: TechCrunch Date: February 5, 2015 In his famed experiments, Ivan Pavlov trained his dogs to associate mealtime with the ring of a bell. Pavlov found he could elicit an involuntary physical response… Read more »

Microsoft Gets in The Holiday Spirit With Latest Apple-Bashing Ad

Posted by & filed under Advertisement, Apple, branding, Business Intelligence, industry analysis, marketing, microsoft, online advertising, operating system.

Description: Watch the new ad below as Microsoft attempts to take a stab at Apple. Source: TechCrunch Date: November 17, 2014 Microsoft is up to its old tricks again, and just in time for the holidays. The latest ad out of Redmond pits its Surface Pro 3 against the MacBook Air, and with all the… Read more »

Canadians Will Now See Ads on Instagram

Posted by & filed under Advertisement, app, branding, business models, marketing, online advertising, revenue model, Social Media.

Description: Canadians have discovered that Instagram is now showing ads to their users based on the true Instagram experience. Source: TechVibes Date: November 13, 2014     Instagram has added advertising to Canada, which is great news for advertisers but not-so-great news for Canadian users of the platform. Initial advertisers include Air Canada, Target Canada, and… Read more »

Facebook: We’re Still Experimenting on Users, But Now It’s Less Creepy

Posted by & filed under Analytics, Business Intelligence, ethics, FaceBook, marketing, national culture, Sentiment Analysis, social impacts, Social Media, user habits.

Description: Facebook says it’s making changes after an uproar over its mood manipulation experiment. Source: CNN Money Date: October 2, 2014   The announcement marks Facebook’s fullest public acknowledgment yet of problems with the study, conducted unwittingly on some 690,000 users for one week in early 2012. Some people in this group were shown a higher number of positive posts… Read more »

Intel’s Holiday Pop-Up Store Sounds Like The Opposite Of Christmas

Posted by & filed under Advertisement, branding, business models, Internet, marketing, microsoft, online advertising, Software, technology.

Description:  Intel will open a series of pop-up shops around New York City this holiday season, starting with one in the city’s Nolita neighbourhood. Source: Fast Company Date: November 14, 2013  Intel is opening a series of pop-up shops around New York in an attempt to woo holiday shoppers. But without a gift-worthy, flagship product, what’s the draw? Anyone who has… Read more »

HootSuite Partners with Foursquare to Create Online Venue Management Solution for Businesses

Posted by & filed under Analytics, app, Business Intelligence, business models, foursquare, M-commerce, marketing, national culture, online advertising, Twitter.

Description: With the new partnership between Hootsuite and Foursquare, the two apps are hoping to utilize each other’s platforms to further grow their companies and engage customers in real-time conversations.   Date: November 21, 2013   HootSuite is partnering with Foursquare to create a venue management solution for businesses. The app integration aims to combine the power… Read more »

Canadian Agency Launches Viral Video for View-Buying Service

Posted by & filed under Advertisement, Business Intelligence, marketing, social impacts, user habits, video.

Description: Canadian company John St. has created a viral video about viral videos. The video outlines their fake company “buyral” which supposedly incorporates a system of employed “clickers” who are hired to simply give your video views, and in turn, make your video go viral. Source: TechVibes  Date: November 6th, 2013 Toronto-based agency John St. is creating buzz… Read more »

Five Social Video Trends to Watch in 2014

Posted by & filed under Advertisement, app, Business Intelligence, industry analysis, marketing, online advertising, streaming video.

Description: Advances in social media and online marketing techniques are rapidly increasing to new heights everyday. Here are some social video trends to be on the look out for the coming year. Source: Techvibes Date: October 24, 2013 Social Media and online video are fast moving and sprouting quickly into new dimensions. Increasingly, businesses are learning… Read more »