Facebook ‘to launch ads within videos’

Posted by & filed under Entertainment, Ethical Issues, FaceBook.

Facebook is to test “mid-roll” video advertising – in which ads are played after a video has already started.  The ads would probably first appear in Facebook videos by professional publishers, said one analyst.  To date, the social network has resisted allowing “pre-roll” ads that play before a video starts.  Publishers would receive 55% of… Read more »

Facebook Is Recycling Your Likes To Promote Stories You’ve Never Seen To All Your Friends

Posted by & filed under Ethical Issues, FaceBook.

Facebook is now recycling users’ Likes and using them to promote “Related Posts” in the news feeds of the user’s friends. And one more thing, the users themselves have possibly never seen the story, liked the story or even know that it is being promoted in their name. Source: Fortune Magazine Date: January 3rd, 2017 Link: http://www.forbes.com/sites/anthonykosner/2013/01/21/facebook-is-recycling-your-likes-to-promote-stories-youve-never-seen-to-all-your-friends/#2b6cc6e05777 Discussion… Read more »

Changing Minds Where It Mattered

Posted by & filed under Analytics, Business Intelligence, Competitive advantage, FaceBook.

MARK ZUCKERBERG, CEO and founder of Facebook is trying hard to convince everyone that Facebook had no nefarious role in the 2016 US Presidential election. But according to President-elect Donald Trump’s digital director Brad Parscale, the social media giant was massively influential—not because it was tipping the scales with fake news, but because it helped generate the… Read more »

Messenger Chatbots Likely To Top The Agenda At Facebook’s F8 This Week

Posted by & filed under Advertisement, app, FaceBook, messenger, online advertising, online business.

Description: Other big topics will include Instant Articles, Live Video, 360 Video, and much more. Source: Fast Company Date: April 11, 2016 When more than 2,000 people descend on San Francisco this week for Facebook’s annual two-day F8 developers conference, their discussions and decisions will have a huge impact on how you and 1.59 billion other… Read more »

You can now like, love, and frown at posts on Facebook

Posted by & filed under app, emojis, FaceBook, industry analysis, Social Media.

Description: Facebook has introduced ‘reactions’ which allow you to show emotions beyond ‘like’ such as ‘angry,’ ‘sad,’ or ‘love.’ Source: CNN Money Date: February 24, 2016 Questions for discussion: 1. What is the point or advantage of adding multiple “reactions” to Facebook? 2. is it possible that this added feature might have a negative impact on… Read more »

Facebook Plans To Put Ads In Messenger

Posted by & filed under Advertisement, Analytics, business models, data analytics, FaceBook, marketing.

Description: Foursquare just announced a partnership with Delivery.com to enable Foursquare users to order food, alcohol and groceries for delivery right from the Foursquare app. Source: TechCrunch Date: February 18, 2016 A leaked document Facebook sent to some of its biggest advertisers reveals that Facebook will launch ads within Messenger in Q2 2016. The document, obtained… Read more »

Facebook is Looking into Rideshare Possibilities

Posted by & filed under FaceBook, rideshare, Uber.

Description: A patent application published Thursday reveals that Facebook (FB, Tech30) is looking to get into ridesharing. Source: CNN Money Date: January 28, 2016 People are already accustomed to creating, discovering and RSVPing to events on the social network. But Facebook’s event feature could soon get even more useful: The company is looking to help users… Read more »

How Facebook is Using AI to Help Bring Photos to Life for the Blind

Posted by & filed under Artificial intelligence, digital divide, FaceBook, health, Personalization, social impacts, Social Media, System development, telecomunications.

Description: New AI technology can interpret the content of photos and provide more context than was possible before. But there’s still a long way to go. Source: Fast Company Date: October 16, 2015 Trevor Thomas is a professional hiker. Heading out on some of America’s most famous trails with his dog, Tennille, for treks of up to six… Read more »

Mark Zuckerberg: Facebook Working on a ‘Dislike’ Button

Posted by & filed under FaceBook, industry analysis, media, Sentiment Analysis, social impacts, Social Media.

Description: Facebook is finally going to do it — it’s finally going to make a “Dislike” button. Source: CNN Money Date: Sept 15th, 2015 The format of the button is still unclear, but the company has been working on the concept for a while and expects to roll it out soon. Read More Questions for discussion: 1.  What is… Read more »

Facebook Changes News Feed Algorithm To Prioritize Content From Friends Over Pages

Posted by & filed under bandwidth, Collaborative filtering, FaceBook, online advertising, Social Media, System development.

Description: Once again, Facebook has changed its algorithms. This change will allow users to see more friends’ posts and less company/pages posts. Source: Forbes Date: April 23, 2015 Facebook product manager Max Eulenstein and user experience researcher Lauren Scissors announced that the News Feed has been updated to show you content that matters to you the most. Eulenstein… Read more »