How Companies Learn Your Secrets

Posted by & filed under Analytics, branding, Business Intelligence, business models, data analytics, data mining, Data storage, market intelligence, Personalization, revenue model.

Description: Andrew Pole had just started working as a statistician for Target in 2002, when two colleagues from the marketing department stopped by his desk to ask an odd question: “If we wanted to figure out if a customer is pregnant, even if she didn’t want us to know, can you do that? ” Source:… Read more »

Drugmakers Mine Data for Trial Patients

Posted by & filed under Business Intelligence, business models, data mining, healthcare.

Description: A Pfizer-led group plans to buy access to hospital records in New York State to help identify and enroll participants in drug studies Source: Date: Nov 3, 2011 Pharmaceutical companies can easily spend years—and more than $1 billion—bringing a new drug to market, in part because they can’t find enough patients to do the… Read more »