Description: Canadians have discovered that Instagram is now showing ads to their users based on the true Instagram experience. Source: TechVibes Date: November 13, 2014 Instagram has added advertising to Canada, which is great news for advertisers but not-so-great news for Canadian users of the platform. Initial advertisers include Air Canada, Target Canada, and… Read more »
Posts Categorized: branding
Resurrecting Drowned iPhones From the Dead
Description: Startup TekDry has created a machine that can dry out a waterlogged phone. Source: CNN Money Date: November 14, 2014 CNNMoney Tech Correspondent, Laurie Segall talks to Adam Cookson of TekDry about their new machine that claims to be able to save drenched phones. Watch Video Questions for discussion: 1. Have you ever lost a cell phone… Read more »
Airbnb Starts Taking Canadian Market Seriously with Physical Presence
Description: Airbnb is serious about their Canadian users and to show it, they are creating a physical presence here in the Great White North. Source: TechVibes Date: November 5, 2014 Canadians have been using Airbnb for years and the site’s popularity here is continuing to grow. Now, in an effort to cement that growth and win over… Read more »
Your Smartphone is Your Hotel Key
Description: The future of the hospitality industry is here, and it’s main focus will be on personalizing the guest experience. Source: CNN Money Date: November 5, 2014 Now you can skip the front desk and go straight to your hotel room with a virtual key. Starwood CEO Frits van Paasschen tells Christine Romans why this new… Read more »
TekSavvy Could Be Looking Into Launching a Cable Service
Description: Teksavvy forges partnership with Hastings CableVision Source: Canada.com Date: September 16, 2014 During the CRTC’s latest “Let’s Talk TV” discussions, third-party internet provider TekSavvy announced a new partnership with Hastings CableVision company, possibly signaling that the company has plans to move into providing cable services at some point in the future. Read the full story. Questions for… Read more »
Apple’s New Software Security Is So Tight, Even Police Can’t Break In
Description: Apple has upped it’s game in the security department, promising that once your phone has been locked, it’s next to impossible to access the information on it. Source: The Globe and Mail Date: September 19, 2014 In light of the celebrity photo leaks that have been happening over the last little while, the new release of… Read more »
Step Your Game Up, Retailers! When It Comes to Shopping, Canadians Want – and Expect – It All
Description: Canadian consumers are expecting more and more from retailers and in order to keep up, retailers must be completely mobile accessible, and tell their easily relate-able brand story through all media channels. Source: TechVibes Date: February 27, 2014 Canadian consumers have high demands when it comes to the experience of shopping, according to Total Retail:… Read more »
Could an Apple-Tesla iCar be next?
Description: It may not be too far in the future…a collaboration between the electric car company Tesla and Apple. Source: Globe&Mail Date: February 18, 2014 As Apple’s sales of tablets and phones starts to decrease this year, they start to look at other possible business ventures in otherwise unheard of collaborative industries. Watch Video Questions for discussion: 1…. Read more »
Rest in Peace, iPod
Description: With the absence of an annual iPod update this past fall, it is fairly evident that the iPod is a dying breed. Can Apple save the device that started it all? Or is there even a point? Source: Mashable Date: January 29, 2014 Apple iPod of Cupertino, Calif., died quietly this week after a… Read more »
The 22-year-old Redefining Mobile Advertising
Description: Brian Wong, Co-Founder and CEO of Kiip, hatched a new strategy to connect brands with consumers by offering rewards for virtual achievements. Source: Forbes Date: January 17, 2014 Kiip, a mobile advertising company, has developed a way to cash-in on those little moments consumers have everyday through various apps, and reward them ever so subtly. Watch… Read more »
Leading Titles
Introduction to Information Systems, 3rd Canadian Binder Ready Version Update Edition
R. Kelly Rainer, Casey G. Cegielski, Ingrid Splettstoesser-Hogeterp, Cristobal Sanchez-Rodriguez
ISBN: 978-1-119-13385-8
August 2015, © 2016
CDN $98.95; CDN $114.95