Posts Categorized: Advertisement

KitKat’s “Christmas Break”

Posted by & filed under Advertisement, branding, market intelligence.

Description: KitKat’s new Christmas ad stands out by doing absolutely nothing. Source: Mashable Date: December 4, 2015 KitKat hires an English guy to soothe you into looking at a blank screen for the holidays. Read More. Questions for discussion: 1. Why do you think that KitKat decided to go in such a different direction for their advertising… Read more »

Instagram Testing 3D Touch Ads

Posted by & filed under Advertisement, app, Ecommerce, Instagram, market intelligence, marketing, online advertising, Social Media.

Description: Instagram appears to be testing using the IPhone’s newest functionality to make better ads. Source: Fast Company Date: November 6, 2015   Instagram is experimenting with new advertisements that use the iPhone’s 3D Touch functionality. The advertisements, which are believed to be still in the testing and development phase, let customers apply added force to their clicks in order to browse between… Read more »

Budweiser Goal Lab Introduces Smartest Beer Fridge Around

Posted by & filed under Advertisement, app, Hardware, market intelligence, marketing, smartphones.

Description: BUD-e Fridge: the greatest, smartest, and coldest beer fridge Source: TechVibes Date: November 5, 2015 Budweiser Goal Lab’s latest hockey innovation, the BUD-e Fridge, makes game time with your buds even better. Read More Questions for discussion: 1. Would the smartphone notifications really be of much use or do you feel like they would just add to… Read more »

Twitter Hopes To Appeal To A Younger Crowd With This New Fast-Paced TV Commercial

Posted by & filed under Advertisement, app, market intelligence, marketing, Social Media, Twitter.

Description: This will be the first time Twitter has engaged in a full advertising campaign. Source: TechCrunch Date: October 27, 2015 During Twitter’s Q3 earnings call, CEO Jack Dorsey let us know that the company would be running a new TV commercial during the World Series. As The Verge points out, this commercial was done by the same group… Read more »

McDonald’s, Shazam Collab to Launch ‘Bean Scenes’ at Toronto International Film Festival

Posted by & filed under Advertisement, app, branding, marketing, media, Shazam, smartphones, social tv, streaming video.

Description:McDonald’s is partnering with Shazam to launch a unique initiative at the the Toronto International Film Festival. Source: Tech Vibes Date: Sept 11th, 2015 It’s TIFF’s 40th year and McDonald’s fourth year as the “official coffee” of the event. The quick-service behemoth is using Shazam, the music-identifying app, as part of its promotion. Read More Questions for… Read more »

How To Write A Killer LinkedIn Headline

Posted by & filed under Advertisement, branding, Business Intelligence, Careers, education, Entrepreneurship, LinkedIn, Personalization.

Description: Your LinkedIn headline is critical because it tells possible future employers how you see yourself. Source: Forbes Date: April 10, 2015 Until you conduct a few searches using the massive LinkedIn user database, you don’t realize just how powerful and essential your LinkedIn headline is. When you conduct a search for LinkedIn members using any search… Read more »

PumpUp App Aims to Be the Gym Buddy You’ve Always Wanted

Posted by & filed under Advertisement, app, health, social impacts, Social Media.

Description: Get motivated by millions to become the best version of yourself. With the PumpUp community encouraging you along the way, nothing is impossible. Source: TechVibes Date: April 10, 2015 For people who are inclined to skip a gym day or two when they’re feeling lazy, PumpUp may be one of the apps that can keep you… Read more »

Amazon Launches Dash Button for Instant Product Ordering

Posted by & filed under Advertisement, Amazon, Business Intelligence, business models, e-payment, Ecommerce, online advertising, social impacts, Supply Chain Management, telecomunications, wireless networks.

Description: The ‘Dash button’, which is connected with the Amazon app through Wi-Fi, is brand specific and the company has tied up with household names such as Tide, Huggies and Gillette. Source: CBC News Date: April 1, 2015 Keep Dash Button handy in the kitchen, bath, laundry, or anywhere you store your favorite products. When you’re running low,… Read more »

Drones Beaming Web Access Are in the Stars for Facebook

Posted by & filed under Advertisement, app, bandwidth, Business Intelligence, Ecommerce, FaceBook, marketing, Social Media, System development, WI-Fi, wireless networks.

Description: A rendering of a Facebook drone, which will weigh less than a small car and have the wingspan of a Boeing 767. Facebook hopes to use about 1,000 drones to connect people to the web. Source: The New York Times Date: February 26, 2015 In classical mythology, Aquila is the eagle carrying Jupiter’s thunderbolts skyward. At Facebook,… Read more »