Jakob From, vice president of transformation, operation and CIO, Western Europe, at Carlsberg said: “We had the opportunity to make a major change because the maintenance contracts for our data centre infrastructure were up for renewal.

“The goal of the project was to create a foundation for our entire IT infrastructure. Carlsberg has existed for 171 years, and we must also be here 171 years more.”

Source: Information Age

Date: February 7th, 2019

Link: https://www.information-age.com/accenture-carlsberg-digital-transformation-123478550/

Discussion

1) What might a “digital transformation” involve for a company that makes beer globally?

2) “Carlsberg’s main driver in their transformation was the transition of their technology infrastructure to public cloud, to help them be digitally enabled.”  Why does a beer maker need to be “digitally enabled”?