Posted by & filed under Apple, GDPR (General Data Protection Regulation), Privacy.

Apple chief executive Tim Cook has demanded a tough new US data protection law, in an unusual speech in Europe.

Referring to the misuse of “deeply personal” data, he said it was being “weaponised against us with military efficiency”.

“We shouldn’t sugar-coat the consequences,” he added. “This is surveillance.”

The strongly-worded speech presented a striking defence of user privacy rights from a tech firm’s chief executive.

Mr Cook also praised the EU’s new data protection regulation, the General Data Protection Regulation (GDPR).

Source: BBC Technology News

Date: October 25th, 2018

Link (includes video): https://www.bbc.com/news/technology-45963935

Discussion

1) “The Apple boss described in some detail what he called the “data industrial complex”, noting that billions of dollars were traded on the basis of people’s “likes and dislikes”, “wishes and fears” or “hopes and dreams” – the kind of data points tracked by tech firms and advertisers.” Why is it that most, if not almost all people using the internet don’t seem to care that such pervasive data collection of personal data is going on?

2) What steps could you take to avoid personal data collection?

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