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People like to say that brick-and-mortar retail is dead, but direct-to-consumer businesses continue to dabble with physical stores all the same.

Why? Because brick-and-mortar retail provides businesses with benefits an online shopping platform can’t, namely consumer experiences that create and sustain shoppers’ relationships with brands.

To help the next generation of digitally native stores expand into the physical world, Uppercase (with offices in Toronto and Vancouver) formerly known as thisopenspace, is launching out of stealth with $3.5 million in venture capital funding. Lerer Hippeau has led the round, with participation from CRV and SV Angels.

Source: Tech Crunch

Date: September 7th, 2018

Link: https://techcrunch.com/2018/09/05/uppercase-raises-3-5m-to-help-e-tailers-open-brick-and-mortar-stores/

Discussion

1) “Anyone can launch an online brand,” Nejati told TechCrunch. “Brands truly stand out from the crowd once they grow beyond digital.”  Do you agree or disagree, and why?

2) Amazon has started opening brick-and-mortar stores.  Walmart is pushing so hard into digital that you only see adverts about Walmart online.  What is going on here?

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