When you feel unwell, could Googling your symptoms make you feel sicker? According to a new study, it might.
You have probably heard of the placebo effect: a patient or test subject is given a pill with no medicinal effect, but they end up feeling better because they believed, or were told, that it was a real treatment.
Well, it turns out the placebo effect has an evil twin. Researchers call it the nocebo effect.
“Nocebo is kind of the opposite” of placebo, Dr. Baiju Shah, a senior scientist at Sunnybrook Health Sciences Centre in Toronto, told The Current‘s Anna Maria Tremonti.
Source: CBC News
Date: May 3rd, 2018
1) Are there ways a company could usefully use this “nocebo” effect to influence or change the behaviour of customers?
2) In what other ways can Googling impact how you feel?